Why be on the web – learning from Google’s IFA’s in the digital space whitepaper. PDF Print E-mail
User Rating: / 0
PoorBest 
Written by TrigoldCrystal Marketing Manager   
Monday, 12 July 2010 00:00
For this week’s bit of news from TrigoldCrystal we thought we would bring you a quick summary of a recent Whitepaper from Google called ‘IFAs in the Digital Space’. This paper highlights the opportunities available to the advisory industry online to grow business and highlights some worrying trends which show huge missed opportunities. Time online
30% of all leisure time is now spent online and is increasing 22% year on year and with the rising ease of access through mobile devices this is set to grow. Advertisers realise that to sell you need to be where the people are and thus in 2009 we saw the first year when online advertising spend overtook that of television in the UK.

Financial Searches
Financial search queries were up 19% in 2009 and with the increase in searches moving more and more towards data aggregators, price comparison sites, we see a growing sensitivity to price which can hurt providers directly but shows that consumers are looking to shop around. What neither of these areas of the market do, however, is target queries specifically looking for financial advice.

Advice Searches
Advice queries have also grown in number. What has not grown, however, are clicks following advice related searches which means that consumers are not receiving the information that they are looking for following such searches and are turning elsewhere. With 19,000 such searches per week in the UK there are valuable leads going untapped.

Read the full paper here at https://sites.google.com/site/glovesifas/home
Last Updated on Monday, 12 July 2010 08:25